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“Business Without Borders”
The East African Community is here to stay this time round and it does have implications for all businesses more especially the Micro, Small and Medium sector players. With the opportunities of a larger market attracting players who have unlimited resources, Competition will increasingly be more stiff and sector players whose processes are not efficiently exploited may lose out eventually.
On the other hand, those players with an ability to satisfy their customers efficiently will most likely reap the benefits of a larger market. As a reward for their efforts, they will enjoy growth that may see them rub shoulders with regional players.
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